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WeAr Select London


We want to celebrate the Identity. AND DOING IT OUT LOUD. It’s where our name came from.Identity has never been driven by fashion; instead it’s driven by personal style, with individuality being the sign of the times. This is strength of character, this is modern and this is NOW. When fashion does not feel like a series of dictations from on high but communicates what’s going on, it becomes something else: style.


giovanni babiloni